What can you learn from 50 YEARS of innovation?
In this unique guide, you’re not just reading about innovation—you're learning how to do it from the people behind some of the biggest breakthroughs of the last 50 years at one of the most influential and valuable companies in the world.
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"A bookshelf-worthy choice for current and future innovation leaders."
Linda A. Hill
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"The gods must be crazy: I’m giving a blurb to a book about innovation at Microsoft."
Guy Kawasaki
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"Given all the books written about innovation, you would think it was a solved problem. Far from it!"
Rita McGrath
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"[It] takes you on a tour of what worked, what didn't, and most importantly what the company has learned along the way about innovation."
Safi Bahcall
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"This isn't just a book—it's your golden ticket to Microsoft's factory of creativity and constant learning."
Whitney Johnson
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"It is a compelling read for anyone looking to understand how to build a robust innovation strategy."
Gary Pisano
Are there innovation truisms that hold from one initiative to the next?
Are there strategies that appear again and again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors common to creative leadership in every role, from research to sales?
And if these patterns exist, could they be distilled into teachable practices?
These are the questions Dean Carignan and JoAnn Garbin, two senior innovation leaders at Microsoft, set out to answer.
Learn from stories
Xbox
Cultivating a Culture of Innovation
Visual Studio Code
Embracing the Innovator’s Dilemma
Microsoft Office
Unlocking Value with Strategic Design
Cognitive Services
Overcoming Defeat Through Extreme Collaboration
Microsoft Research
Building Bridges to the Future
Bing
Leveraging the Underdog Advantage
Responsible Innovation
Moving Fast Without Breaking Things
Learn from analysis
Innovating Every Day
Making Innovation Standard, Structured, and Reliable
Innovating Over the Years
Achieving Continuous, Adaptive Innovation
Innovating With Everyone
Igniting Change by Leading with Emotion
Innovating More Than Technology
Transforming the Entire Value Chain
An Insider’s Perspective from 40 Microsoft Leaders
Dave Auld · Robbie Bach · Sumit Chauhan · Kareem Choudhry · Penny Collison · Chris Dias · Susan Dumais · Jon Friedman · Erich Gamma · Eric Horvitz · Xuedong ("XD") Huang · Lucas Joppa · Yu-Ting Kuo · Julia Liuson · Kate Luu · Kai Maetzel · Jen Martin · Sarah McGee · Trish Miner · Eric Peterson · Jordi Ribas · Anna Roth · Dena Saunders · Micheal Schechter · Abigail Sellen · Rohan Shah · Harry Shum · Phil Spencer · Tim Stuart · Patti Thibodeau · Juliana Tioanda · Saurabh Tiwary · Daniel Varon · and more…
